Event Marketing Summit 2011: How to create a sampling army
Posted by Sandra Ruiz-Desai on Thu, Apr 28, 2011 @ 05:05 AM
As we continue to prepare for the Event Marketing Summit 2011, it is my turn to blog and share one of the workshops I plan to attend. I am really interested in attending a workshop titled, "High Volume Field Marketing: How to Create a National Sampling army and will be presented by Corey Saenz, VP.-Field Marketing for Coca-Cola Co.
It will be interesting to learn from Corey how he evolved from a short-term tactic to create a very successful full-time national sampling field force. In my opinion, one of the main reasons experiential marketing is growing at such an accelerated pace, is the great need for customer-brand engagement. Sampling is as "close and personal" as a brand can get to its customer. Remember the old saying, you can lead a horse to water but you can't make him drink it? Corey has figured out the way to not only lead the horse to water but also to drink his Glaceau brand!
What I hope to takeaway from this workshop are insights and strategies on how to mobilize the "sampling troops" for brand success.
I am also looking forward to meeting Corey. From all that I have read about him, he is not only incredibly accomplished in his field but a very down to earth and giving person. (my favorite kind!).