Event Marketing Summit 2011: Leveraging Social Interactive Platforms
Posted by Sandra Ruiz-Desai on Sun, May 01, 2011 @ 11:07 AM
I am really enjoying getting ready for the Event Marketing Summit 2011. The researching and reaching out to the folks presenting has been enjoyable, educational and quite an experience. I have noticed a few things. For example, out of the 40 workshops I counted, there are only 14 women presenting. All three headliners however, are women. I sure hope that is not a trend in experiential marketing!
Another thing I noticed as I researched these highly creative and innovative folks is that they are all "very unique" trailblazers. They walk to the beat of a different drummer and can see way beyond the the horizon. They don't seem to settle and as a consequence succeed in big and very innovative ways. In a time when a lot of us are looking around and shaking our heads trying to figure the road to reinvention, they have already taken multiple plunges into the unknown and eagerly beckon us to join them.
So far, I find one of the most inspirational of this small group, to be Jason Argent of 2K Sports. He is the ultimate in transparency and authenticity (note his tweeter profile pic. above). I have enjoyed reading his tweets and following him around (Jason, I promise, I am not stalking you!).
I have not finished researching all the presenters and doubt I will have time to, but it doesn't seem likely I will find someone as fascinating as Jason.
A few times in my life, I have symbolically stood up naked and bared my truth to a crowded and not necessarily friendly room. Jason however, is brave enough to do that literally, and on the world wide web, you go guy! I think when you are brave enough to be and not worry about what others may think, you attract sincerity and trust.
I am looking forward to Jason's presentation. I can't wait to better understand what is touted as the "next incarnation" for social media activation.