Seven Deadly Social Media Sins to Avoid

  

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Ever cringe when you see a post on a social media website that makes you perceive that person in a negative manner? Want to make sure that doesn't happen to you? In this brave new world of social media its "every man for himself" when it comes to proper etiquette.  Because your brand identity and reputation are so intertwined in social media land, it's helpful to be aware of the possible pitfalls. Scott Straton in his recent book, Unmarketing: Stop Marketing, Start Engaging, exposes the seven deadly social media sins to avoid.

These include:
Greed: It's not about you, it's about providing useful content. Use social media as a conversational tool to build lasting relationships focused on the specific needs of your target market.
Gluttony: It’s not about the quantity, but quality of your followers.
Sloth: Show your commitment to your readers by consistently posting and by responding in a timely manner. This way you will earn their trust  and develop deeper relationships.
Envy: Be transparent and genuine in support of other causes and interests.
Wrath: Think before you post. Remember, it takes a thousand tweets to build a reputation and just one to change it all.
Lust: Be yourself but be your best behaved self. For example, after a few glasses of wine going on facebook or tweeting may not be your wisest choice.
Pride: Don’t just talk about yourself, make others feel proud about themselves too.

Bottom line: Stop “pushing” your agenda and allow others to shine and succeed by supporting them with useful and informative content.

Remember: Customers will buy from those they like, know, and trust. Avoid these seven sins and social media will become a way establish yourself first a giver and a trusted advisor.