DESAI COMMUNICATIONS RECOGNIZED IN CONNECTICUT
Local Diversity Business Named among Connecticut’s Top 50

Stamford, Connecticut, 03/01/2005. In recognition of the economic power of multicultural businesses, DiversityBusiness.com the nations’ leading multicultural B2B online portal, named Desai Communications formerly Slideffects as one of the top 50 diversity-owned businesses in Connecticut.

The Div50 is the 5th annual listing of the State’s top 50 diversity-owned businesses. Ranging in revenue size from $1million to over 118 million, the companies listed on the Div50 represent the State’s top multicultural earners and challenge the long-held notion that a diversity-owned business is small or insignificant.

The Power of Diversity Business
It is no longer just “the right thing” to do business with diversity suppliers. Affected by recent economic and demographic trends and changes, corporations throughout the country are realizing that diversity in suppliers positively impacts their business. Diversity-owned businesses contribute over $1.4 trillion in sales to the U.S. economy.

“Diversity businesses are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built DiversityBusiness.com. “It’s no longer only about the Fortune 500, or the Fortune 500. This is a whole business segment that can carry its own, that provides jobs and valuable products and services, and generates wealth for their communities. These are the new leaders of American business.”

The Div50
The Div50 is a classification that represents the top 50 diversity-owned (women, Blacks, Hispanics, Asians, Native Indian and other minority groups) businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural and women-owned businesses use the list. The Div50 is produced annually by DiversityBusiness.com (formerly Div2000.com), the nation's leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.

The winning companies will be honored at a special awards ceremony at Diversity Business.com’s 5th Annual Multicultural Business Conference, taking place March 30– April 2, 2004 at the Foxwoods Resort Casino in Mashantucket, Connecticut.

“Desai Communications is honored and proud to receive this award and we look forward to future growth. “said Sandra Ruiz Desai, owner.

“The Div50 companies are the heroes of diversity-owned business in America,” said Kenton Clarke. “While Fortune magazine lists the best companies for minorities to work for, we list the top businesses owned by minorities. These are the people that have conquered the hurdles and made the sacrifices, building and strengthening their communities, providing jobs and helping to keep the fabric of the U.S. economy together.”

For the complete list of winning companies, please visit:
www.diversitybusiness.com

About Desai Communications
Because of clients’ evolving needs, Desai Communications was established as an extension of one of Connecticut’s leading graphic production houses – Slideffects Design and Promotions. Over the past two decades, Slideffects has provided a wide variety of commercial and corporate businesses with top-quality graphic design, promotions and printing services.

To provide an unsurpassed array of marketing services to businesses in the tri-state area, Desai Communications brought aboard the best and brightest creative talent around. In addition, they are a female and minority-owned business – providing an insightful and multi-cultural approach to marketing. Through the in-house team of creative pros and a network of complimentary businesses, Desai is confident in their ability to deliver marketing solutions that achieve the best results.

About DiversityBusiness.com
Launched in 1999, with over 25,000 members DiversityBusiness.com is the largest organization of diversity-owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies and colleges and universities. The site has gained national recognition and has won numerous awards for its content and design. DiversityBusiness.com is produced by Computer Consulting Associates International Inc. (CCAii.com) of Southport, CT. CCA was founded in 1980 by CEO Kenton Clarke.

For additional information, please contact:
Sandra Ruiz-Desai
Sandra@desaicomm.com
203.324.6000